Time for a Lifecycle Marketing Review
We’ve talked about it before but it bears repeating. Lifecycle marketing is easy to do no matter the size of your company. You just need to put in the time and effort and you’ll quickly see a return on your investment.
Remember, all lifecycle marketing really is is delivering the right message, at the right time, through the right channel, to the right customer.
If you’ve already got a lifecycle marketing campaign in place, good for you. But when is the last time you took a look at the messages you’re sending out? Maybe you’ve got some new verbiage you’re using throughout the company these days and it hasn’t made its way into your lifecycle marketing messages. Or maybe you have a new logo or color palette but the materials in your lifecycle marketing campaign still have the old look. Take a few minutes to make sure you’re happy with what you’re sending out. And if you find that your materials do need updating take the time you need to do it right.
Don’t have a campaign in place? Consider this. You already have a monthly conversation with your customers each month when you send them their monthly bill or invoice. Make sure you’re taking advantage of the almost guaranteed open and read rate by including a marketing message on the bill/invoice.
Do you think that the only time you can be in touch with your customers is when you send them their bill/invoice? Think again. And then think about creative ways you can be in touch. How about creating a short survey to get to know your customers better? What about sending out a loyalty card thanking customers for being a valued customer? There really is no limit to the types of things you can send out to stay in touch once you start brainstorming.
From welcome postcards to calendar inserts to win-back programs, lifecycle marketing can help you grow and nurture long-term relationships with your customers.
We’d love to hear the types of materials that make up your lifecycle marketing campaign.