Color Matters

The Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, has come out with its Fall 2014 Fashion Color Report. According to Executive Director Leatrice Eiseman, “This is a season of untypical colors—more reflective of the imagination and ingenuity, which makes for an artful collection of colors and combinations not bound by the usual hues for fall.” Each year and each season these experts in color take a fresh look at their color palettes.

How often do you take stock of the colors your company is using and where and how you’re using them? According to Xerox Corporation, color increases readers’ attention span by 82 percent. It also improves reading comprehension by 73 percent. And a recent Pitney Bowes study found that 69 percent of the study participants were more likely to open an envelope with color or graphics on the front than those without. Remember, as the great Will Rogers said, “You never get a second chance to make a first impression.” Make sure you are taking full advantage of your customer communication interactions.

If you haven’t taken a look at your marketing materials, your website or your business card in a while, this might be a good time to sit down with your graphic design team and take stock. You might be happy with what you see but you also might discover that some of your materials need to be refreshed.

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