Now is the perfect time to show your customers some appreciation. With the kids finishing up school and summer vacation plans set, keep the focus on your business with a fun marketing campaign. Combine your marketing efforts with your invoice package to:
• Promote sales and clearance events
• Increase your customer touchpoints
• Announce a customer appreciation day
• Build customer loyalty before the school year starts
• Send inserts, calendars, postcards and more!
Remember, even in today’s competitive marketplace, transactional documents are opened and read 95 percent of the time, with the longest “read” time when compared to direct mail or television commercials. Take a look at the different pieces of your invoice package and see if any of them need refreshing. Also make sure that the whole package is cohesive and the dynamic messaging on the bill or statement compliments what is on the outer envelope and what is on the website. Take advantage of this virtually guaranteed to be read document.
Need inspiration? Let the OSG Creative Team design a summer marketing campaign that best suits your needs.