The end of the month is here and that means bills, invoices and statements will be soon be going out. Are you taking full advantage of this monthly conversation you get to have with your customers? According to the United States Postal Service, 95 percent of people will read their monthly statement, spending an average of three minutes reviewing it. You’ve got your customers’ attention. Make sure you’re making the most of this time.
When’s the last time you took a good look at your bill? Is it time to refresh the look? If you said yes, here are three ideas to consider:
1. Are you including Full Color Dynamic Messaging on your bills, invoices or statements? This is a great way to insert a targeted, customized message on the first page of the bill that your readers will see as soon as they view the bill.
2. What about adding an additional messaging page? Whether you’re sending your bill, invoice or statement as an ebill or mailing it, there will be no additional cost for adding an extra page that can be a coupon, newsletter or something of your choosing.
3. Finally, if you are mailing your bills, invoices and statements, are you taking full advantage of the real estate on the mailing envelope? You can begin the conversation before the recipient ever opens the envelope and give them a taste of a special offer inside. Don’t have a special offer? That’s ok, but why not add some color to make your envelope “pop” from the rest of the mail? And think about what special offer you might include next month.
Have your own ideas? We’d love to hear them. Either by commenting on this blog or emailing us at email@example.com.