Marketing Minute: Think Outside the Mailbox
Do you struggle with how to make your invoice or statement stand out from the rest of the mail? Worry no longer. The answer is here: OSG Full Color Envelope Messaging. When you print full color messages and images on the outer envelope of your invoice or statement, your customers are encouraged to open your envelope first. A 2010 Pitney Bowes study found that 69 percent of the study participants were more likely to open an envelope with color or graphics on the front than those without.
This is your chance, right from the start, to share relevant and timely communication with your customers through a cohesive invoice or statement package. Your envelope message reinforces your communication inside the envelope helping to boost your cross-selling and up-selling potential and maximize your marketing efforts.
So what are the benefits of using Full Color Envelope Messaging?
- Encourages your customer to open the envelope
- Boosts cross-selling and up-selling potential
- Increases brand familiarity
- Alerts, educates and motivates customers
- Reinforces your other messages
Contact an OSG Marketing Services Representative to learn more.