Color Makes All the Difference
Last month the Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, announced Radiant Orchid as the PANTONE Color of the Year.
“Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
The Pantone Color Institute has long known the importance of color. Color affects our lives daily. From the clothes we wear to the makeup we apply to our faces, to the shutters and doors on our houses to the knapsacks our children select for the new school year. Color can even often describe how we’re feeling. You look blue. She’s green with envy. He was so mad he was seeing red.
Your billing provider also knows and values the importance of color. Used strategically throughout an invoice or statement package—including the mailing envelope—color has proven to help customers find critical information, encourage action and identify your brand.
During this new year let’s imbue ourselves with some of the traits of the new color of the year. Let’s be innovative, let’s spark our imaginations and let’s bloom with confidence.