Communicating Across All Channels
The average person is exposed to over 3,000 messages per day—or more than 90,000 messages per month—and those messages are coming through a multitude of channels.
The good news is that even in today’s competitive marketplace, transactional documents are opened and read 95% of the time, with the longest “read” time (42.5 seconds) when compared to direct mail (15.2 seconds) or television commercials (19 seconds), according to InfoTrends.
With today’s customers using so many different channels (laptops, smartphones, tablets, good, old-fashioned mail), it’s imperative that your customer communications are sending the right message to the right person at the right time and through all channel options.
Offering cross-channel solutions in an increasingly “on-demand” environment means offering your customers the freedom and flexibility to decide which channel works for them today, while keeping an eye on options they may lean toward in the future. Although digital is an increasingly popular choice, you will always have some customers who will rely on paper. Whether it’s paper, email, mobile or web presentment, delivering cross-channel solutions across all touchpoints improves your member communications, heightens your visibility and enhances your image.