Where Are You in the Lifecycle of Your Lifecycle Campaign?
The year is rapidly coming to an end. You’re not quite up to New Year’s resolutions yet, but you are starting to reflect on the past year. Here’s something for you to ask yourself: When’s the last time you implemented a Lifecycle Marketing campaign for your customers? Here’s another question: If you have a Lifecycle Marketing campaign in place, are you getting the most out of it?
The thing about Lifecycle Marketing is that it’s isn’t hard to implement. And it isn’t something that only big companies can do. Small companies can be just as successful at it as big ones. It’s just a matter of dedicating the time to it.
Lifecycle Marketing is a relatively simple strategy about delivering the right message, at the right time, through the right channel to the right customer. Put another way, it’s about keeping the channels of communication with your customer open and active.
Securing a new customer is only the first step in what will hopefully be a long and fruitful relationship. You need to communicate regularly to make sure your customer’s needs are being met so that they remain a customer. Satisfied customers are the ones most likely to refer others to your business so make sure you’re listening when they communicate back with you. If for some reason you lose a customer, try to win them back through targeted communications.
If you haven’t launched a Lifecycle Marketing campaign, think about doing so. And take a look at your existing campaigns to make sure you’re really taking full advantage of them. From welcome postcards to calendar inserts to win-back programs, Lifecycle Marketing can help you grow and nurture long-term relationships with your customers.