Month: February 2013

Part Two of our Take 5 Interview with Shannon Seastead, Director of Marketing and Communications

We continue our segment with Shannon Seastead, Director of Marketing and Communications. 3.  Where do you see the future of your industry headed? Electronic billing and payment will become increasingly important. Initially, adoption of electronic billing was slow to gain momentum, but as new generations come into play, there is a big challenge to accurately …

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Take 5 Interview with Shannon Seastead, Director of Marketing and Communications

Take 5 Interview with Shannon Seastead, Director of Marketing and Communications We are introducing a new segment in our blog this week that showcases some of the insight we have within the halls of OSG. Our Take 5 segment lets some of our esteemed colleagues take the floor and gives them a chance to answer …

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Your invoice or statement is your secret weapon in customer communication management

It is more important than ever to maintain positive relationships with your print and mail customers and members and maximize every customer touch point. Think about your invoice or statement as your secret weapon in customer communication managment.  Transactional documents are a necessary part of business. But historically, they have not been particularly effective at generating new …

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