Month: February 2013

Part Two of our Take 5 Interview with Shannon Seastead, Director of Marketing and Communications

We continue our segment with Shannon Seastead, Director of Marketing and Communications. 3.  Where do you see the future of your industry headed? Electronic billing and payment will become increasingly important. Initially, adoption of electronic billing was slow to gain momentum, but as new generations come into play, there is a big challenge to accurately …

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Your invoice or statement is your secret weapon in customer communication management

It is more important than ever to maintain positive relationships with your print and mail customers and members and maximize every customer touch point. Think about your invoice or statement as your secret weapon in customer communication managment.  Transactional documents are a necessary part of business. But historically, they have not been particularly effective at generating new …

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Lifecycle Marketing in a Nutshell

Don’t let lifecycle marketing scare you off.  In a nutshell, it is about delivering the right message, at the right time, through the right channel, to the right customer.  And it can be easily adapted to any size business. Try some of these marketing ideas: Reach out to your newest customers with a welcome letter …

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