Year: 2013

New Year’s Resolutions

It’s that time of year again. Many of us are looking forward to starting off 2014 with a renewed sense of enthusiasm and purpose. If you are thinking about your New Year’s Resolutions, why not add a few resolutions for the workplace too? They don’t have to be grandiose, like overhauling your company’s entire technology …

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Take 5 Interview with Michelle Shinholster, OSG’s HR Generalist (Part 2)

Today we are following up with the second part of our interview with Michelle Shinholster, OSG’s HR Generalist. Michelle has taken some time to share some of her thoughts and tips on the OSG annual give back campaigns. 3. There are so many ways to give back, how do you decide what organizations to support? …

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Take 5 Interview with Michelle Shinholster, OSG’s HR Generalist (Part 1): It’s Better to Give than to Receive

Many companies have found that there is great value in participating in community give back programs. This week we caught up with Michelle Shinholster, OSG’s HR Generalist, to speak about how OSG participates in give back programs throughout the year. We are posting part 1 today and will be back next week with part 2. 1. You’ve …

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Communicating Across All Channels

Communicating Across All Channels The average person is exposed to over 3,000 messages per day—or more than 90,000 messages per month—and those messages are coming through a multitude of channels. The good news is that even in today’s competitive marketplace, transactional documents are opened and read 95% of the time, with the longest “read” time …

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Lifecycle Marketing

Where Are You in the Lifecycle of Your Lifecycle Campaign? The year is rapidly coming to an end. You’re not quite up to New Year’s resolutions yet, but you are starting to reflect on the past year. Here’s something for you to ask yourself: When’s the last time you implemented a Lifecycle Marketing campaign for …

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What Scares You?

What Scares You? The idea of a failing customer communications program can be frightening.  Business today moves at an accelerated pace.  You only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty …

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Is Paper Still Relevant?

Is Paper Still Relevant? As Americans blog, Tweet, post, Instagram, pin board, SnapChat and stay LinkedIn, we have become a society that communicates predominantly electronically.  In our daily personal lives and in the workplace, it seems as though we communicate using a keyboard and a screen more than pen and paper. It makes one wonder…is …

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