Referral Programs: Dollars and Sense
Referral programs are an easy way to generate new business. According to The New York Times, 65% of new business comes from referrals. Ideally, happy customers would use “word of mouth” to share their experiences with others and your business would “virally” grow. But often, we need to push that process along with a structured referral program. Incentives and rewards give those happy customers a tangible reason to make that referral.
Referrals are a win-win solution for everyone and OSG knows first hand how referrals make a definite impact on the bottom line.
OSG’s Marketing Services Team has extensive experience in developing and administering referral programs and can help you create a program that best suits your needs. We make it easy for you to generate eye-catching campaigns to attract your customer’s attention and give them incentives to spread the word to their friends, family and colleagues.
Offering rewards such as discounts, cash back, or credit to an invoice or statement as a thank you for a referral is a simple and clever way of launching a referral program. This can be easily accomplished by inserting referral program pieces directly into the invoice or statement package you already mail out and OSG can manage the entire process for you.
When your customer makes a referral, everyone wins! Use referral programs as part of your lifecycle marketing campaign and watch your business grow.