Marketing Services: The Customer Lifecycle
Have you heard about lifecycle marketing but thought it sounded too complicated? Don’t overthink it! Lifecycle marketing can be easily adapted to any size business. In a nutshell, lifecycle marketing is about delivering the right message, at the right time, through the right channel, to the right customer. Targeting your customer at each stage of their lifecycle ensures your relationship will stand the test of time.
Reach out to your newest customers with a welcome letter or postcard. This is your chance to set the tone and lay the foundation for what you hope to be a long and mutually beneficial relationship. Take a moment to thank them for their business and give them any important information they need to know. Welcome programs are a great way to kickstart your marketing campaign and make a great first impression by reinforcing your brand.
Once you have an established relationship, focus on promoting new products and services to your customers. Send out postcards or emails to let them know about upcoming sales, promotions and offers. Present them with a branded calendar or local football schedule to remind them of your business.
Conduct an informal survey to get to know your customer better and find out what they are thinking. This is your opportunity to keep the lines of communication open! Reaching out to your customers, especially when it doesn’t involve selling them something, can take the relationship to the next level.
Don’t be complacent about customers with which you’ve had a long history. Let them know you value their loyalty. Send them a card thanking them for being a customer for one, five or ten years.
Offer your customers a reward such as cash back or a credit to their account for a referral to friends, family and colleagues.
Referral programs and incentives keep your customers coming back for more. Thank a loyal customer for a referral with an incentive or reward and everyone wins. And remember, marketing isn’t done when the customer leaves. You can let a customer know they are missed.
Recover the business of a former customer with a win-back program. Studies have shown you have a greater chance of winning back a customer than converting a new one.
So, it really isn’t very complicated. Incorporate lifecycle marketing into your business today and watch your business and your bottom line grow. OSG provides a full-spectrum of lifecycle marketing campaigns to help you communicate with your customers throughout their lifecycle. From welcome programs to win-back campaigns, OSG is there to help you every step of the way.