Transactional Documents: Let Color Do the Talking
In our interview with our Graphic Designers, Bobby Schwegler mentioned how full color transactional documents can be used to strengthen your company branding and customer loyalty.
Every communications piece throughout your lifecycle marketing plan should reinforce brand recognition. Incorporate a full color logo and other branding elements to your transactional documents to create a cohesive piece among your other communications tools.
But don’t just stop at your logo! Using color strategically is the best way to design an effective invoice or statement. With the increase in variable data technology, more and more companies can target specific segments of their customer base – increasing customer loyalty.
This ability to incorporate personalized messages is also driving the conversion to color. Using color to highlight promotions or any other messages will influence your customers to take the time to scan and read the entire document.
Incorporate full color into your transactional documents and see what a difference it makes!