Customer communications need to be timely, because time is money. There’s urgency even in the minor transmissions, which is why it’s a no-brainer to seek assurances that production of these communications is quick, fluid, and uneventful. There must be options and back-up plans in place. With key business matters, more of the same is better.
OSG now has 630,000 square feet of space in nine strategic locations across the country. This is advantageous for several key reasons, and part of a longterm business continuity strategy that offers greater guarantees to our customers.
- Quick Turnaround Time
With nine production facilities that operate on a 24/7/365 production cycle, we can guarantee a 24-hour turnaround time.
- Disaster Recovery Options
This is a rare instance where redundancy is a good thing. Imagine a power outage or internet issues. The redundant configuration of our production systems and the identical, standardized processes throughout each facility ensures that your data is secure and your service is not disrupted in these instances.
- Postal Optimization
We offer mail delivery anywhere in the country within 1.5 to 3 days by mailing out of multiple facilities. We also have on-site postal coordination across companies.
We’ve built a cross-country framework that has the speed and protections that are non-negotiable when dealing with transactional communications. As they say: location, location, location (times three).
Before they see the bill, they see the envelope.
While transactional documents do have a high open rate (97 percent), using the envelope to make that first impression with a customer is important, because people are also 55 percent more likely to pick up a full-color piece of mail first.
OSG Envelope Messaging combines color, images, and messaging to bring the crucial interior elements to the exterior. Our creative team will work with you to develop something that works seamlessly with your company’s marketing strategy. It will make your mailing stand out, yes, but there are even more important reasons to implement it:
- Brand familiarity. Remind them who you are and why they work with you.
- Increased up-selling and cross-selling potential.
- Are you offering an amazing deal inside? Tease it on the front.
- Educate and alert. Important dates need reinforcing.
We’re offering Envelope Messaging promotions throughout the month of March. Contact us for more information.
When you’re trying to reach customers with an important message, time is of the essence. A self-service program that simplifies the process is key to streamlining communication. OSG Letter Composer is just that.
Using an online composition tool, you can customize and edit customer letters, regulatory notices, collection letters, and other personalized communications. Because you’re in control and driving the process, you don’t have to wait for approvals. Upload the content into the program yourself and go from there.
While content is king, design is crucial to effective communication. Letter Composer allows you upload your logo and other branding elements to create consistency in messaging, the thing for which every company should be striving. Anyone in your office can use the program, and it will make your company’s brand and messaging look more composed.
Make the letter creation process easier, and deliver customer communications more effectively. Contact us for more information.
As an omnichannel communications company, we recognize the importance of providing digital and print solutions that move with customers as their ways of communicating evolve. That’s easy enough to say, but here are some stats we culled that illustrate the importance of providing this omnichannel experience from both the consumer and marketer perspectives.
–98% of Americans switch between devices in the same day. (Source: 2016 Google Research report)
-75% of consumers expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person). (Source: 2016 State of the Connected Consumer Report)
–Companies with strong omnichannel strategies can expect to retain an average of 89% of their customers. (Source: Aberdeen Group, Inc.)
-86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touch points and channels. (Source: Salesforce)
With data showing that transactional documents are increasingly being used as promotional tools, it’s a good time to revisit some basic marketing practices. Here are some insights straight from the OSG Creative Studio.
- Make your message strategic.
We’ve mentioned before how important it is to use data to create dynamic messages. When you have real insight into your customers’ needs and patterns, the endless marketing options become more tailored and, ultimately, more effective. Use a paper bill to push the switch to e-bill. Up-sell or cross-sell one of your services. Offer an enticing promotion. Just make it count.
- Then make it pop.
Size the message properly, incorporate color, and avoid information overload. Less is more.
- Don’t disrupt the flow.
No marketing should disrupt the clarity of the bill or invoice’s key elements. Make sure the framework is there, so the message doesn’t add confusion. You might even consider upgrading your entire invoice package with envelope messaging or an additional messaging page.
After approval from the Postal Regulatory Committee last month, the USPS will move forward with new postal rates for market dominant mail (first class letters, postcards and flats, and standard mail letters and flats) and competitive mail (priority mail, packages). The changes go into effect on January 21.
There will be a one cent increase to postcard stamps and metered letters. The rate change does not include any price change for single-piece letters being mailed to international destinations or for additional ounces for letters.
Per USPS: “The prices will raise Mailing Services product prices approximately 1.9 percent, and most Shipping Services products will average a 3.9 percent price increase. While Mailing Services price increases are limited based on the Consumer Price Index (CPI), Shipping Services prices are adjusted strategically, according to market conditions and the need to maintain affordable services for customers.”
2018 Commercial First-class letter rates:
|Weight Not Over
2018 Commercial Marketing Mail rates:
|Entry Point||Saturation||High-Density Plus||High-Density||Basic||5-Digit Scheme||AADC||Mixed AADC|
For more information, go to USPS.com.