#Know Your Punctuation

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Did you know that this Saturday, September 24, is National Punctuation Day? According to The National Punctuation Day website, the day is “a celebration of the lowly comma, correctly used quotes, and other proper uses of periods, semicolons, and the ever-mysterious ellipsis.”

Do you have plans for Saturday? For starters, you might want to brush up on some grammar basics. Few things look worse in business correspondence, marketing materials or a website than poor grammar. Not sure if that comma belongs? Run it through Grammar Check or show it to someone else before hitting send. Have a little more time on your hands? Read the classic book, The Elements of Style by William Strunk Jr. and E.B. White. Or review your company style guide or check out some of the other resources on the National Punctuation Day website.

In a world of Tweets and social media posts where it’s rare to see a whole word spelled out, punctuation is even less visible unless it’s to create an emoji :).  Saturday is a great time to start to reclaim the English language starting with proper punctuation. You’ll look and sound better. And you’ll be in great shape when National Grammar Day comes around on March 4.

 

 

 

How to Stay Top of Mind

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It’s important to stay top of mind with your customers and to keep the lines of communication open. That’s why even when you don’t have an invoice or statement to send out you can still be in touch with your customers. Doing this will allow you to connect and solidify your relationship and also create further business opportunities.

The OSG Creative Studio can help you create promotional materials that launch from triggered events to capture your customer’s eye, pique their interest and open the door of opportunity.

You have many different options for how and why to be in touch. Look to the calendar for upcoming calendar-driven events like Halloween, Thanksgiving or New Year’s. Or create month-to-month campaigns designed to stay in touch with your customer through engaging communications. These provide additional buying opportunities and/or take advantage of seasonal “good-will” moments, end-of-year promotions and other incentives to have positive communication.

In addition to these calendar-driven triggers, we also offer other key elements that can be tailored to your specific promotion and incentive campaigns. Calendar inserts and customer surveys are just two examples of additional opportunities to help you reach your customers and your goals.

 

Use Calendar Inserts to Show Your Customer Appreciation

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Calendars are all around us: On bulletin boards at work, on our phones and hanging somewhere in our kitchens. One of the advantages of physical calendars is the ability to publicize your company. When people use a calendar from your company they’ll see your logo and company name. Every time the customer uses your calendar your company will be top of mind. Think of the goodwill you just created. Not to mention the brand loyalty. All because you took the time to send your customers a gift to let them know how much you appreciate their business.

Did you know, according to the White House Office of Consumer Affairs, it’s actually 6-7 times more costly to bring on a new customer than it is to keep a current one? The OSG Calendar Insert is a thoughtful and practical gift you can send to your customers at the end of the year as a small token of appreciation. It fits nicely into your budget as well as the envelope you already mail out.

Here are five ways the OSG Personalized Calendar Insert can work for you:

  1. Customize to incorporate your brand
  2. Establish a return on your investment
  3. Increase your customer touchpoints
  4. Promote new products and services
  5. Save on mailing costs – fits right inside your envelope

Need inspiration? Let the OSG Creative Studio design the personalized calendar insert that best suits your needs. Call 1-888 EASY BILL or click here to see additional designs. Call soon. We have a special offer that ends September 30.

Three Ways to Acknowledge Your Employees

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As hard as it may be to believe, today is the first day of September and Monday is Labor Day. To many it means the end of summer. To others it means one last BBQ. And to others it means Labor Day sales. Do you know what Labor Day actually commemorates? According to the U.S. Department of Labor website, “Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.”

So really, Monday is a day to celebrate you and the people with whom you work. Here are three ways you can recognize and acknowledge your employees. They’re easy to put into practice and you’ll be amazed at the ROI you’ll get on these particular investments.

  1. Write a handwritten note for a job well done. In this day and age of emails and texts, a handwritten note will stand out and make an impression. Be specific in your note about what you are commending the employee for and see what a long way that goes.
  2. Ask HR for a list of work anniversaries. Your employees are choosing to stay with your company and work towards the success of the company. Let them know you appreciate their efforts.
  3. When an employee comes to you to ask what to do, ask for their input rather than immediately answer the question for them. Let them see that there’s a dialogue and that they can have a say in the outcome.

Do you have something that you do to acknowledge your employees? We’d love to hear what you do.

Lessons Learned from the Rio Olympics

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The Rio Summer Olympics came to a close this week. Regardless of which athlete or team you rooted for or if you only watched to see athletes fall, we can still learn a lot from these incredible men and women and apply these lessons to our own lives, both personal and professional.

Obviously one of the most basic lessons is that hard work really can pay off. Set a goal for yourself and work towards achieving that goal. Many of the athletes competing in Rio devoted years to perfecting their craft. They are extremely goal driven and that’s what keeps them motivated. The lessons? Dream big. Never believe that you can’t achieve what you set your mind to achieve. And dedicate yourself to achieving your goal.

The flipside of course is that sometimes, even when you give it your all, it’s still not enough and your competition will beat you.  Instead of making excuses why you didn’t succeed or blaming others, take responsibility, watch the instant replay and use the experience as a growth opportunity to help you be better the next time.  As they say, when you fall (off a horse, off a bike, on the field, etc.), get back up and keep on going. Everyone faces obstacles. It’s how we react to them that shows the true test of a man/woman.

Finally, remember no person acts alone. It’s important to have a support system behind you and to let them support you. Whether it’s waiting for your score, soaking up the love of your family or relying on your team at work, remember we’re only as good as the people we surround ourselves with.

Maximize Tradeshow Season

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Tradeshow Season is in Full Swing

It’s that time of year again and many of us are hitting the tradeshow circuit in hopes of forming new relationships and securing untapped business. With every exchange of business cards and meetings with new clients, you have an opportunity to make a great first impression. The tradeshow is the perfect venue to show off your branding and share what’s new about your business.

Booth and Display You have approximately three seconds to get people’s attention as they walk by your booth. Are your booth and display in good condition? Do they accurately reflect your brand? Your booth represents your company so make sure your technology is up to date. For example, showing a demo on a slow laptop may give the wrong impression that your business doesn’t invest in technology.

Communications Good comprehensive branding includes your printed and online communications. Make sure all of your content is branded and uses a consistent tone. From your business cards to your marketing collateral, everything you create should have the same look and feel.

Dress for Success Your tradeshow attire is your first chance to make a lasting impression with customers and prospects. Make sure you look professional, yet approachable and make sure your logo is visible so no one has to guess which company you are with.

Take advantage of tradeshows and opportunities they present. From your wardrobe to your booth and everything in between, tradeshows are a perfect arena to showcase your brand.

 

Take Time to Relax

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This Monday, August 15, is National Relaxation Day. This unofficial holiday is a great time to introduce some relaxation techniques into your daily routine. Here are three tips to help you relax. And they can be used any day you feel a need to de-stress, not just Monday.

Take some deep cleansing breaths. According to WebMD, “Take a 5-minute break and focus on your breathing. Sit up straight, eyes closed, with a hand on your belly. Slowly inhale through your nose, feeling the breath start in your abdomen and work its way to the top of your head. Reverse the process as you exhale through your mouth.

“‘Deep breathing counters the effects of stress by slowing the heart rate and lowering blood pressure,’ psychologist Judith Tutin, PhD, says. She’s a certified life coach in Rome, GA.”

Drink some chamomile tea. For centuries chamomile has been known for its relaxing properties. Most offices have a water cooler so get up (and stretching in the middle of the day isn’t a bad idea), pour yourself some hot water and infuse the water with some chamomile tea.

Listen to your playlist. Research has shown that listening to soothing music can actually lower blood pressure, heart rate and anxiety. Research also shows that listening to upbeat music helps people blow off steam. So whichever your preference, update your playlist, pull out your headphones and just try to remember to hum quietly while at your desk.

What relaxation techniques work for you? We’d love to hear.

 

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