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Category Archives: Marketing Services
Grow Your Business With Seed Paper!
The Creative Team at OSG is always looking for new ways to help our customers grow their business with promotions that go hand-in-hand with their invoice or statement package or that can stand on their own. One our most successful … Continue reading
Posted in Lifecycle Marketing, Marketing, Marketing Services, Print and Mail
Tagged Lifecycle Marketing
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Observe Earth Day Every Day of the Year
Earth Day was officially celebrated earlier this week on April 22nd. But Earth Day is something we should observe every day of the year. “Go Green,” once a very hot topic that faded into the background during the recession, is now … Continue reading
Posted in Best Practices, Ebpp, Graphic Design, Marketing Services
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Adapting to Change with a Contingency Plan
Today’s business landscape is constantly changing. To stay competitive, business owners and managers need to be able to effectively anticipate and adapt to unexpected events. Like the chameleon that physically changes to adapt to its environment, businesses need to embrace … Continue reading
Posted in Best Practices, Marketing Services
Tagged best practices, Outsourced Billing
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Lifecycle Marketing in a Nutshell
Don’t let lifecycle marketing scare you off. In a nutshell, it is about delivering the right message, at the right time, through the right channel, to the right customer. And it can be easily adapted to any size business. Try … Continue reading
Posted in Lifecycle Marketing, Marketing Services
Tagged Lifecycle Marketing, marketing services
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Referral Programs: Dollars and Sense
Referral programs are an easy way to generate new business. According to The New York Times, 65% of new business comes from referrals. Ideally, happy customers would use “word of mouth” to share their experiences with others and your business … Continue reading
Full Color Envelope Messaging
Imagine this scenario…it’s been a long day at work and you come home to a full mailbox. You’re tired and thinking about dinner as you sift through the envelopes. Which ones are junk mail and which ones are important? Can … Continue reading
Marketing Services: The Customer Lifecycle
Have you heard about lifecycle marketing but thought it sounded too complicated? Don’t overthink it! Lifecycle marketing can be easily adapted to any size business. In a nutshell, lifecycle marketing is about delivering the right message, at the right time, … Continue reading
Survey Says… The Power of the Member Statement
Did you recently change something about your business? Are you selling a new product or offering a new service? Do you want to find out if your promotions are influencing your customers? Surveys are a great way to get to … Continue reading
Posted in Credit Union, Customer Care, Marketing, Marketing Services
Tagged credit union, marketing services, members, survey, tool
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OSG Marketing Services: Calendar Inserts
Calendar inserts are a great way to kick off your lifecycle marketing initiative. You can increase your customer touch points and show your loyal customers a little appreciation by sending them a calendar for next year. Fully utilize your invoice and statement … Continue reading
Posted in Marketing, Marketing Services, Uncategorized
Tagged calendars, marketing strategies
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Mobile Marketing: The QR Question
You may have noticed Quick Response (QR) codes popping up everywhere these days. These two-dimensional barcodes are the most recent mobile trend merging online and offline experiences for consumers. QR codes have been a prominent tool with marketers. You can … Continue reading
